more's history
Our journey as your supermarket, since 1986
1986
our roots: trinethra retail
We began as Trinethra Retail, with a clear purpose: to deliver exceptional value and service to the communities we serve.
2007
the “more” era begins
Aditya Birla Retail acquired Trinethra, rebranding it as “more.” With 172 stores and ₹220 crore in turnover, we were poised for a new chapter of growth.
2019
strategic aquisition, sharper focus
More Retail came under the leadership of More Consumer Brands Private Limited, setting the stage for focused growth and operational excellence.
2020
500 stores strong!
more reached the milestone of 500 stores across India, expanding its reach and making everyday essentials more accessible than ever.
2021
nationwide presence with 800 stores
The more network crossed 800 locations - deepening its presence and staying true to the commitment of convenience and quality.
2022
launch of the more: grocery delivery app
The more app launched to modernize the shopping experience - place orders and earn rewards, all at your fingertips.
2023
fully cloud-powered retail
By transitioning to a 100% cloud-native platform, we replaced outdated systems with agile, in-house solutions. The result: faster billing, smarter inventory, and a seamless customer journey.
2024
1 million more+ members
In just six months of its launch, over a million members joined the more+ membership - a powerful testament to the trust customers place in more.
